The Big Win-Win - £200,000 of cash prizes to be won with Cadbury

worth of cash prizes 
to be won
For you & your local shop

What's better than winning a cash prize?
When you nominate your local shop* to win too.
Buy a bar and scan the pack to enter.
And if you win, you both win.

*For the promotion, local shop means EITHER an unaffiliated independent convenience store,
independent forecourt store, independent store OR the store could be part
of a central buying or marketing group known as 'symbol' groups.

What you can win

There are lots of cash prizes to win. And if you do win, the same amount
also goes to your nominated local shop.


Now open

26th  Feb  2024 -
16th  June  2024

How does it work?

A Wispa, Twirl and Dairy Milk bar with The Big Win-Win promotion on the wrapper
Step 1

Buy one of the Participating Cadbury Products from your local independent store anywhere in the UK

A bar code and batch code from a Cadbury product
Step 2

Enter your details, the barcode and the batch number on this page and receive an email to confirm your entry and find out if you have won

An illustration of a fist bump
Step 3

Click on the link in the email to confirm your entry, find out if you're a winner and nominate your favourite local shop.

Show us your local shop

Shout out to your local shop using #TheBigWinWin

Look out for a poster

A&E Newsagents,

Scan the QR code

A&E Newsagents,
Luton 2

Send a secret chocolate bar

A&E Newsagents,
Luton 3

Get ready

Watch our video to spread the word about The Big Win-Win.

Cadbury Twirl chocolate bar with The Big Win-Win competition logo

Explore Cadbury

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